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 | Category: | Books | | Genre: | Business & Investing | | Author: | Anita Roddick |
Buku ini adalah buku wajib buat gw (dan temen2 sekantor, tentu..). Sejak masih kuliah pun gw udah denger tentang buku ini, terutama pada mata kuliah 'Transnasionalisme...' dan 'Isu-Isu Global'. Cuma dulu di Jogja rada2 susah ya carinya...:p. Begitu masuk kantor ini, nah lho, segambreng buku AR dengan mudahnya bisa gw lahap kapan aja. One of her book that kept on inspiring me.
Sebuah buku yang menurut gw sangat inspiratif, yang membahas tuntas bagaimana sebuah bisnis seharusnya dijalankan (dengan etika). Bagaimana cara menjadi bisnis yang 'melawan arus'...dan sukses! Terus terang, pemikiran sang penulis yang kadang terkesan radikal, banyak menginspirasi gw secara pribadi...(ya iya lah...makanya masih betah aja kerja di sini..:-))
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from AR's website: "Business as Unusual charts the story of Anita and The Body Shop, and now in this new second edition for the first time Roddick talks about her work beyond The Body Shop. Anita tackles a wide range of personal and political issues from self-esteem, to human rights abuses within the context of corporate behaviour. Roddick explains that you can make a profit and make a positive contribution to the community; you can trade on a global scale and you can stick your neck out with campaigns for human rights, whilst opening scores of shops a year. Anita and The Body Shop is one of the business success stories of the century and this book shows you how and why." 
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